Selling your home is one of the biggest financial decisions you will make. We get the fundamentals right from day one: accurate pricing, strong presentation, targeted marketing and consistent communication.
Why sellers choose JAFS
Four things we get right for every seller.
Accurate pricing strategy
We combine local market knowledge with comparable evidence to position your property correctly from the outset, without risking costly overpricing.
Local knowledge
Comparable evidence
Professional presentation
From photography and floorplans to listing quality and online visibility, your home is presented properly so it stands out for the right reasons.
Photography
Floorplans
Listing quality
Clear communication
Selling can be stressful when you are left guessing. We keep you informed, manage expectations honestly and stay proactive throughout.
Honest updates
Proactive
Results-focused support
Every property and every seller is different. Our approach is built around strategy, negotiation and attention to detail.
Strategy
Negotiation
Detail
Selling with JAFS
How a sale moves.
Five stages, one point of contact. You always know where things stand and what happens next.
Stage12345of 5
Stage 1
Valuation and strategy
We learn your goals and the local market, then advise on price, presentation and the best route to market.
Stage 2
Preparation and launch
Photography, floorplans and a written plan, so your home goes live looking its best.
Stage 3
Viewings and feedback
We host viewings and report back honestly, so you know how the market is responding.
Stage 4
Offers and negotiation
Every offer weighed on price, position and timescale, not just the headline figure.
Stage 5
Through to completion
We keep solicitors, buyers and chains moving, and stay with you until the keys change hands.
Anatomy of a launch
Every listing, properly presented.
Five things every JAFS launch includes, so your home reaches serious buyers looking its best.
High-quality photography that presents your home properly and makes it stand out for the right reasons.
A clear floorplan so buyers understand the layout before they book a viewing.
Video that gives buyers a real sense of the home and how it flows from room to room.
A strong listing on the property portals, including OnTheMarket, with social media promotion alongside.
Our blue and amber board outside, so local buyers know your home is on the market.
Professional photographyFloorplansVideoPortal exposureThe JAFS board01 / 05
01
Professional photography
High-quality photography that presents your home properly and makes it stand out for the right reasons.
02
Floorplans
A clear floorplan so buyers understand the layout before they book a viewing.
03
Video
Video that gives buyers a real sense of the home and how it flows from room to room.
04
Portal exposure
A strong listing on the property portals, including OnTheMarket, with social media promotion alongside.
05
The JAFS board
Our blue and amber board outside, so local buyers know your home is on the market.
Your sales team
Directors who will handle your sale.
You deal directly with the people who run the business, from the first valuation to the day the keys change hands.
We combine local market knowledge with comparable evidence from your area, then talk you through the reasoning, so the price is positioned to attract the right level of interest from the start.
Professional photography, floorplans and video, a strong listing with exposure on the property portals including OnTheMarket, social media promotion, and a JAFS board outside.
Yes. We manage enquiries, viewings and feedback carefully and keep you informed, so you always understand how the market is responding and what happens next.
We help you assess every offer properly, not just by price but by the buyer's position, timescales and strength, before you decide.
We stay involved through sales progression, keeping communication moving between all parties and reducing delays where possible, until completion.
Cardiff, Newport and Swansea, from our local offices across South Wales.
The idea
The true picture
Find out what your home could sell for.
Free and without obligation. A local expert will talk you through the figure and the evidence behind it, street by street.
